What do you love about men’s fashion?
Mehran: “The suit is a suit. It’s the same suit that’s been around for hundreds of years. But the way the details are put together can make it look modern and up-to-date. BÖ is the same way. It’s the same bowtie that’s been around forever, but it’s modernized with a simple detail.”
What motivates you?
Sam: “What we do comes from the heart. It’s so rewarding to see people engage with what you’ve built.”
Mehran: “Doing something familiar in an unexpected way breaks a lot of barriers, and allows people to see things in a different way.”
Let us in on one of your quirks, something weird (okay, unique*) that others might not know about you.
SAM: Everything has to be in it’s place at all times. I lose focus if it ever gets messy.
MAN-libs (how do you fill in the blanks?)
SAM: If I had tofor the rest of my life, I would because
Mehran: “I’m actually redesigning our logo. So I’m going to draw my concept — It’s not done yet.”