September 2, 2016

HOW TO BE A SHARK

Hold your spot at the top of the food chain with the strength, cool and cunning of a shark.

Sharkskin suits aren’t named so because they are made from the skin of sharks, but because the material is woven from two tones of thread for a visual depth and lustre that evokes the smooth look of a shark.

The classic suit fabric has had quite the storied history. First popularized by the iconically stylish Rat Pack in the early 1960s, sharkskin reached what we can all recognize as a fashion nadir during the shiny, wildly colored 1980s, where sharkskin’s dual tones were rendered in shudder-inducing pinks and iridescent purples. Since then, sharkskin has experienced a return to form so powerful you can call it a comeback, and it now holds the top spot amongst INDOCHINO’s hundred-and-fifty-plus suit fabrics as our customers’ number one favorite.

Look as sleek and cool as a shark in sharkskin.

Just because it’s not made from sharks doesn’t mean you won’t acquire some shark-like superpowers when you don your sharkskin suit. Here’s how to be a shark (in a powerful, top-of-the-food-chain kind of way and not so much in a cold-blooded, bite-your-face-off kind of way).

Stay cool.

1. STAY COOL

Just like your cold blooded brothers, you’ll keep cool in any situation thanks to sharkskin’s moisture wicking and body heat regulating properties.

 

2. ALWAYS KEEP MOVING

Sharks never stop moving, and now you don’t have to either. Our Essential Sharkskins are wrinkle resistant and keep their shape extremely well, making them perfect for travel and everyday wear.

You’re invincible in sharkskin

3. LOOK DEADLY

Dress to kill in the office and out in Premium Sharkskin. Made from worsted Super 120s wool, it has a smooth finish, high lustre and drapes beautifully. Razor sharp teeth not included.

4. BE INVINCIBLE

A shark’s skin is made of teeth (dermal denticles) making it super tough. An Essential Sharkskin Suit is also ultra strong—made with Super 100s wool for maximum durability and longevity.

Unleash your inner apex predator in sharkskin.

5. LIVE EVERY WEEK LIKE IT’S SHARK WEEK

This one’s more about a state of mind than what you wear, but we couldn’t resist. Thank you, Tracy Jordan.

 


Ready to release your inner shark?

SHOP SHARKSKIN