Notes from the Suit Revolution

Suits are on the rise! More men are suiting up these days than we’ve seen in a long time. But today’s suits are not your father’s office uniform—this is a suit revolution! Rules are being broken, new ways and styles are rising up, and men all over the world are redefining what it means to wear a suit in 2015 (and beyond).

We know a few things about suits at Indochino (actually everything, let’s not waste time with false modesty). We also know this: every revolution needs a manifesto. And so we’ve written one for the Suit Revolution, a global movement where men are suiting up and showing the world who they are and what they can do.

The Manifesto

The New Suit World Order is here! As global champions of the Suit Revolution, it is Indochino’s mission to see men the world over suit up for positive and powerful change in their lives. In this new era individual style reigns supreme. We believe a suit is a symbol of power, of style, and, most importantly, of personal taste.

Individual style reigns supreme in the Suit Revoluition
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A suit is a sign of respect—for yourself and those around you.

A suit is a statement—make sure yours says what you mean.

A suit is your passport to the world—a well-dressed man is never out of place.

The revolution will not be standardized! Today’s man is a true individualist who craves unlimited options. We make customized, made to measure suits because it gives men the power to suit up in their own way.

The Suit Revolution is here! Vive le Suit Revolution!